Alba Martínez


Head of International Growth, Consultant, Facilitator & Coach

I joined INFOVA permanently in 2021 to lead the international growth and marketing department. Apart from training with our clients, I manage a multidisciplinary remote team.  

Before joining INFOVA, I managed a sales and account management team at Reuters news agency in London. And before that, I worked at two start-ups (which are now scale-ups) also in the business development department. In all the companies I have worked in, I have seen the consequences of the lack of soft-skills training. There I developed my interest in training and different team dynamics in the corporate world.   

Passionate about human behaviour and what the brain can do, I graduated as a Coach at the Centro de Estudios del Coaching, in Madrid.  

Like most of the INFOVA team, I have had a somewhat peculiar life. I have lived in 6 countries, and therefore speak five languages. I have played various roles before moving into the world of training, having spent time in organizations such as Save the Children and the International Criminal Court.  

With a degree in International Relations and a specialization in security and defense from EMU and LSE, I wrote my thesis on negotiation techniques and models.  

On a personal level, I love learning, cooking and I am an avid reader. In another life I sang jazz and boleros in London bars. I live in Newcastle, UK, from where I manage our projects in Europe. If you can’t find me, I’m probably sitting on a plane to somewhere new!